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From effective loyalty programs to the future of email marketing, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
This post poses a few important questions you as a local business owner should consider - are you getting the most from your loyalty program? Or - are you considering implementing one? Learn more here.
One of the most unique characteristics of social media is that it provides channels for your employees to interact directly with consumers in real time. This gives you a chance to take your customer service to the next level, but also presents some risks if handled incorrectly. Learn more here.
Speaking of social media, another opportunity that it presents is to insert yourself (and your brand) in topical, relevant conversations. While #TBT and #SmallBusinessSaturday seem like obvious choices, in this post, HubSpot digs a little deeper and chronicles all of the #NationalPizzaDays, #NationalDogDays and more. See which ones make the most sense for your brand here.
4. Email Design Trends: Past, Present and Future (MarketingProfs)
The email landscape (like many aspects of digital media today) is changing rapidly. What works today may be obsolete tomorrow. Learn more and get a better view of emails past, present and future in this infographic.
This is more of an everyday resource than a one-time post, but we thought it was worth sharing. Have you considered aligning your brand with the high engagement of Cable TV programming? Explore your options here - it's easier than you may think.
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About the AuthorMore Content by Sara Velordi