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From the end of Kentucky's 'Pursuit of Perfection' and the Final Four game that made cable TV history to Nike's new Tiger Woods/Rory McIlroy ad, a lot happened this week in the world of marketing and advertising. And, along with the news, great content has been published. We've gathered the best of the best to share here, in hopes of saving you some time on your Friday morning (and beyond).
Developing, enhancing, promoting and protecting your identity (aka branding) makes up one of the most important aspects of running a successful business of any size. Here, HubSpot highlights five easy steps to ensure brand loyalty with your customers.
Be nice. Really, it's that easy. Read more on why kindness in the workplace matters in this article from Small Business Trends.
From increased exposure and traffic to lead generation and sales improvement, social media platforms provide a value that cannot be ignored. Build stronger relationships with your loyal fans and followers - these nine tips from Social Media Examiner show you how.
Also from the world of social media, these two live digital video streaming apps recently debuted, causing a lot of hype. Hootsuite sheds light on what this could mean for businesses, politics and personal lives.
Here on our own blog last month, we discussed how your brand can connect with the millennial audience. This infographic from AdWeek discloses key differences between this group of consumers and Generation Z.
Want to see more of Cox Media's content from this week?
Importance of Quality Creative [eBook]