Top 5 Must-Reads: Weekly Round-Up - 4.8.2016

April 8, 2016 Sara Velordi

We find it, so you don't have to.

From GenZ's video viewing habits to Instagram's new algorithm, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:


1. GenZ Watching TV from Before School to Falling Asleep at Night (Media Post Research Brief)

Video advertising is important for all generations, but this brief proves video content provides more than just entertainment for younger audiences - it is educational, stress-relieving and keeps them connected to their peers. Read more on the latest findings connecting GenZ to video consumption here.


2. Magazines, Movie Trivia and Other Diversions - Beware! (Cox Media Blog)

As the popularity of mobile advertising skyrockets, opportunities for success on this platform arise and evolve. On our own blog this week, we talked about how businesses can leverage "wait time" (aka - when everyone pulls out their smartphone to pass the time) and intentionally reach their intended audiences with a relevant, engaging message.


3. 3 Instagram Analytics Tools for Marketers (Social Media Examiner)

As one of social media's most powerful visual platforms, Instagram has taken a page from Facebook's book and optimized it's algorithm to show users the content that they want to see, instead of presenting them with posts in chronological order. The catch for businesses? Consumers have to engage with your account (like a photo, make a comment, etc.) in order for your posts to keep showing up in their feed. Read this article to make sure your business is ready for this change.

BONUS: Get started with Instagram here.


4. Sports Fan Behavior Impacts Media, Advertising and Spending (Media Post Research Brief)

Sports programming audiences are consistently made up of some of the most diverse and engaged viewers. In fact, 24% of American sports fans consider themselves "intense" fans, according to research conducted in this brief. Think about how your business can connect with these audiences, and find more information on the value of sports marketing here.


5. How Online & Offline Marketing Can Work Together (HubSpot Marketing Blog)


While you may be exploring different channels for your advertising and marketing strategies - they should ultimately be partnering to achieve one goal - establishing awareness of your business and enticing action from consumers. See how your online and offline efforts can work together in this infographic.


Want to see more of Cox Media's recent content?

Four Things You Must Know About Targeting Your Consumers in 2016 [eBook]

Steak by the Ocean! [Blog Post]

Bracket Breakdown [Blog Post]


About the Author

Sara Velordi

As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.

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