Top 5 Must-Reads: Weekly Round-Up - 7.31.15
Jul 31, 2015Sara Brasfield
1 minute read
We find it, so you don't have to.
From the importance of customer reviews and an Integrated Marketing Communications plan, to standing out with visual storytelling, here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week:
27% of all smartphone users access customer reviews with their phones, and these reviews are now a way people judge a brand before they buy. Learn about the importance of an easy mobile review system to capture today's connected consumer.
Having trouble getting customers to commit to a purchase? Instapage created this infographic to help your business attract, retarget, and convert customers during their digital journey.
An Integrated Marketing Communication strategy is a must-have for every business. Social Media is built for enhancing communication, and can be an asset to your business when used well. Here are 4 ways to improve your strategy using Social Media.
In this Age of Distraction, it is even more vital to stand out from the crowd. Read this post from Ad Age for creative visual storytelling tips to engage consumers in a whole new way.
You can't force a consumer to buy from you, but you can make sure your website meets their needs at any point during the buying cycle. This article outlines how to create a website that moves your customers through the cycle and closer to a conversion.
Want to see more of Cox Media's content from this week?
Do You Really Know Who Your Competitors Are? [Blog Post]
Stand Out & Get Noticed [eBook]
About the Author
Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).View All of Sara's Blogs