Smart marketers use transactional messages from time to time, but focus primarily on relationship messaging that conveys the value of the "premium" that customers pay for their product or service.
Smart marketers use transactional messages from time to time, but focus primarily on relationship messaging that conveys the value of the "premium" that customers pay for their product or service.
A round-up of this week's top content is waiting for you...
![7 Keys to Building Your Brand [eBook]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTQxNDg1JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzU0ZjRkNjA0Y2JhZGMuanBnJnZlcnNpb249MDAwMCZzaWc9ZDExNjYzMDVmMjNiZjFmYWM5ODE0M2E5NmI2ZTY3NmY%25253D&size=1&version=1537812334&sig=e0c312b778beb80cf9591802c7f06e90&default=hubs%2Ftilebg-docs.jpg)
![[2] See your Business Through your Customers' Eyes](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FSvHUGpO-Y5I%2Fhqdefault.jpg&size=1&version=1516294161&sig=e8f5d83777020124591554b7c8a96b85&default=hubs%2Ftilebg-videos.jpg)
![[3] Focus on Benefits, not Features](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FPua-1hUSS2M%2Fhqdefault.jpg&size=1&version=1516294175&sig=28ccd40ddfd0ca28a68d4e8a89b93ecb&default=hubs%2Ftilebg-videos.jpg)
![[4] Be Genuine](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FoodfPFxZZGE%2Fhqdefault.jpg&size=1&version=1516294195&sig=61033f121ede802de5c0f6ec11c036c6&default=hubs%2Ftilebg-videos.jpg)
![[5] Protect and Enhance the Brand](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FyO7Hjvd-JTE%2Fhqdefault.jpg&size=1&version=1516294219&sig=ddd3d1af077e067c146705f08f518980&default=hubs%2Ftilebg-videos.jpg)
![[6] Brand Continuously](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F7AUlhERLsUk%2Fhqdefault.jpg&size=1&version=1516294237&sig=b0ca615b3aaef72de42425a16a902bbb&default=hubs%2Ftilebg-videos.jpg)
![[7] Be Patient](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FkYmtKWE-N50%2Fhqdefault.jpg&size=1&version=1516294256&sig=c816289fefbb9628ed10512a04acd88c&default=hubs%2Ftilebg-videos.jpg)