Client Success: Advertising for Higher Education
Local State University Increases Enrollment
A local State University was looking to generate awareness and drive enrollment for the Fall and Spring semester. They were interested in targeting traditional and non-traditional students as well as underserved, minority and low-income students.
Utilizing a combination of cable television and digital video and display advertising, Cox Media helped the university reach targeted demographics in specific zip codes. In addition, a new creative campaign was designed by Cox Creative Studios with personalized ads for each separate target audience.
This campaign delivered results well above industry benchmarks, and led to a 4.2% increase in student enrollment - the largest increase among all universities in the state during the campaign's 9-month time frame.