Client Success: Advertising for Jewelers
Local Jeweler Sees Large Increase in Sales
An Arizona Jeweler wanted to drive viewer engagement and brand awareness leading up to Valentine’s Day.
Utilizing Cox Media’s TV Everywhere solution, this campaign reached users across all devices when streaming premium episodic content on the web, mobile/tablets and via connected televisions. This tactic generated brand awareness by serving pre-roll ads while users were watching favorable content.
Consistent branding among all screens resulted in strong engagement as users completed over 80% of the ads served. In addition, the jeweler stated, “sales are fantastic - up 35%.”