Client Success: Advertising for Cosmetic Surgery Practices
Local Plastic Surgery Group Displays Beauty Across All Screens
A local plastic surgery group in the Central FL area was looking to create awareness about their facilities, services, and medical qualifications. They were seeking a comprehensive advertising strategy that precisely targeted their potential customers and provided best return on their investment.
Cox Media developed and executed a hyper-targeted strategy to reach potential clients interested in learning more about making aesthetic changes to their body and the procedures to do so. We used the below tactics:
- We delivered impressions to the whole DMA.
- We focused on Health & Fitness & Style/Fashion content websites.
- Behavioral targeting included: Females, parents with children, gym enthusiasts, leisure travelers, shoppers, beauty shoppers, grocery shoppers. (Learn more about location-based behavioral targeting here!)
The targeted display campaign ran during the month of October 2017 across all screens – Desktop, Mobile, and Tablet. Cox Media used various optimization tactics to ensure optimal campaign performance that helped deliver the advertiser's goals. The campaign delivered an impressive click-through rate, overachieving industry standards and resulting in more patients for the plastic surgery group.