Client Success: Advertising for Local Dentistries
Local Dentistry Attracts New Patients Through Geo-Targeting
A local dentistry wanted to target people relocating to the city of Virginia Beach in need of dental care.
Using targeting capabilities and HIPPA-approved data, we were able to geo-target the city of Virginia Beach to reach the client’s target audience. To measure online-to-offline conversions, we implemented a geo-conversion zone campaign, where various geo-fences were created around high-traffic areas in Virginia Beach and a conversion zone was placed around the dental practice. The campaign was optimized by daypart and frequency to ensure that the ads were served during the target audience at the right time.
This campaign served more than 70 thousand impressions, and we were able to track 235 devices to the dental practice.