Welcome to Cox Media's new video series, "The Professor's Perspective." With so many advertising options, media jargon and acronyms, and the ever-changing nature of the industry itself, we know there's a lot to digest and apply to your marketing efforts. As Cox Media's Director of Linear & Audience Research - aka "The Professor" - I'm here to help! In each short video, I'll aim to unpack complex media trends and distill them into digestible tips and insights you can use to help you plan your marketing approach more effectively and grow your business.


Want to have a more in-depth discussion about something you heard in the video above? Contact us and one of our marketing experts will be in touch.