Insights
Cox Media Company Profile
Hi! We're Cox Media. You may know us as your trusted local media partner, a business in your community, or you may not know us, but are familiar with other Cox divisions. We'd like to introduce ...
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Client Success: Increasing Brand Awareness and Conversions Among a Niche Audience Group
Niche brands and services typically serve niche audiences. But even within this relatively limited scope of potential customers, it’s possible for brands to miss out on audience groups that could ...
Building for the Future: Emerging Digital Trends for 2022 and Beyond
As consumer technology and media experiences evolve, so do the strategies and trends shaping the best practices of digital media partners. No matter what kind of success your digital advertising has ...
Audience Insights: We Need to Recap the Year…Stat!
In one of the countless recaps of 2021 that have begun to flood airwaves, social media sites, the blogosphere, and various other parts of the communications ecosystem, Associated Press writer Leanne ...
Client Success: Increasing Ticket Sales for Major Entertainment Events
To generate awareness and conversions on a scale large enough to fill their venues, entertainment companies rely on heavy investments into marketing and advertising campaigns targeted to an ...
2022 Q1 Cox Media Sports Preview
As we wrap up an incredible year in the sports world, we can start shifting our eyes to Q1’s sports opportunities that lie just a few weeks away. Live sports continue to be one of the top ways to ...
Behind the Screens: Meet Senior Marketing Communications Specialist Frances Mooney
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Digital Opportunities for Local Businesses: Key Takeaways From the TAG Media & Entertainment Report
Most businesses—particularly local businesses—experienced economic disruptions and uncertainties as a result of the pandemic starting in March 2020. But the recovery from this economic hardship has ...
The Most Common Website and Social Media Mistakes for Local Businesses—and How to Avoid Them
Small business owners often wear a lot of different hats. From running the cash register to managing sales and marketing to interviewing and hiring new staff, even the most skillful entrepreneurs can ...
Health and Wellness Advertising Trends: 4 Tips to Convert “New Year, New You” Customers
When it comes to cashing in on renewed fitness goals, there’s no time like the start of a new calendar year. Consumer surveys have shown that exercise-related resolutions are the most common type of ...
Pixel Tracking & Your Marketing ROI
At Cox Media, we know how critical it is to track the effectiveness of your marketing campaigns. In today’s world, knowing your marketing ROI is now more important than ever. One way we can do that ...
Client Success: Growing a Local Customer Base for a Newly-Opened Auto Shop
Opening a new business is always a leap of faith. But when the global pandemic disrupted businesses and industries around the world, it also created enterprising opportunities for entrepreneurs ready ...
Behind the Screens: Meet Regional Vice President Tony Smythe
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
The Pulse on Programming: December 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Client Success: Recruiting Bilingual Job Applicants to Multiple Open Positions
Across all levels of employment, demand for bilingual workers has seen a steady increase in recent years. With the current labor shortage and challenges faced in recruiting and hiring top applicants, ...