Having a strategic presence on Facebook is vital for local business success - and it all starts with understanding the platform itself. In this beginner-level session, industry expert Stephanie ...
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Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. This month, I was joined by Las Vegas’s Adrian Bernal, Sr. Manager of Marketing & ...
While most business leaders and marketers understand the value of reaching a targeted audience, traditional "mass media" advertising solutions typically deliver a more generic and broadly-defined ...
Digital channels are becoming a mainstream target of political advertising for this year’s midterm elections. But this strategic shift is only meaningful to campaigns if that strategy can be executed ...
Digital advertising makes it easier than ever to connect with niche audiences. But the value of these ad campaigns is dependent on your ability to optimize targeting and spending to minimize the cost ...
When your business is operating with limited marketing and advertising resources, you have to make decisions about where to concentrate your efforts to maximize business ROI.
Facebook’s appeal as an advertising channel is the product of many different factors. For starters, it owns the largest active user base of any other social network, with nearly three billion users ...
Earlier this month we partnered with Stephanie Needle from Meta to host our Q2 Ask the Experts webinar, focused on maximizing your presence on Facebook as a local business.
Having a strategic presence on Facebook is vital for local business success - and it all starts with understanding the platform itself. In this advanced-level session, industry expert Stephanie ...
As we enter the dog days of summer, the world of sports will settle down for a few weeks before ramping back up throughout Q3.
Building local brand awareness in the shadow of more established industry rivals is difficult for any local business. For nonprofits working with limited resources, the task can be even more daunting.
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team.
To paraphrase a 1984 Depeche Mode classic, “People are people, so why should it be…you and I should [watch TV so differently]?”
Successful advertising campaigns can be a revenue-generating investment for any business. For small businesses operating with lean budgets, though, fear of poor ad performance can cause them to view ...
As the 2022 election cycle is underway and the pressure to maintain control in DC is at an all-time high, the national Democratic and Republican Parties are dramatically increasing spending to ...