Insights
Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Whether it’s your growth goals or your overall business model, the lesson we’ve been learning since early 2020 is that, as much as we’d like to predict the future, there’s value in building an agile ...
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Client Success: Attracting Qualified Job Applicants Through Cost-Effective Call Center Recruiting
The need for efficient, cost-effective job recruitment and staffing is consistent across virtually every industry. For one regional call center managing offices in multiple markets, the challenge ...
Cable Tops Broadcast as Top TV Destination: 3 Key Takeaways from Recent Nielsen Report
To keep up with evolving TV viewing habits—and to more accurately measure TV consumption across cable, streaming and other viewing channels—Nielsen has expanded its measurement and reporting ...
Improving Paid Search Performance Through Better Listings Management
Whether your customers are researching a purchase or seeking out open businesses in their area, online search is the first place many of them will turn. Online business listings have become a trusted ...
6 Key Trends for Travel & Leisure Businesses
Americans are ready to "get back out there" and travel this summer and fall. As a travel business, leisure activity company, or any other local business that benefits from an influx of tourists to ...
Restaurant Recovery Strategies: How to Resume Full Service While Keeping New Options Your Customers Expect
As vaccination rates rise and local restrictions ease, businesses across most industries are relaxing their own protocols and easing back into pre-pandemic operations. That’s particularly true for ...
Advertising Senior Care Facilities: Grow Your Business Through a Full-Funnel Approach
The senior care industry is headed toward a period of rapid growth and change. Over the next 10 years, US adults aged 65+ will increase by 30% and US adults aged 85+ will increase by 35%. The revenue ...
Audience Insights: TV Takes a Second Look at a First Impression
In an often underappreciated 1986 hit, musical group Nu Shooz lamented, “It’s taken me a while to learn…I’m at the point of no return.”
Behind the Screens: Meet Digital Sales Manager Brian Burns
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Client Success: Increasing Job Applicants for Essential Healthcare Roles
While healthcare organizations have seen a recent rise in demand for mental health and other healthcare services, the available applicant pool for essential healthcare roles has declined. As a ...
Help Wanted: 4 Recruiting Ideas for Restaurants & Other Service-Industry Businesses
For all the talk that has been made about economic hardship and mass unemployment sweeping the American workforce, the reality is that the pandemic’s impact on businesses and workers is more complex ...
Client Success: Increasing Website Traffic for a Local Outdoor Services Business
In an effort to avoid the added costs that come with handing their digital ad campaigns over to a trusted advertising partner, one local home/outdoor services business decided to end their ...
The Pulse on Programming: July 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. ...
Automotive Advertising with Cox Media
Marketing your dealership is about more than just selling cars. Through the right channels, you can establish yourself as a trusted business in your community - and the best choice when consumers are ...
4 Tips for Recruiting in Healthcare: How Marketing Can Help You Build Up Your Workforce
As demand for healthcare professionals increases, the healthcare workforce is shrinking. Between the start of 2020 and 2021, the number of healthcare employees in the United States declined by nearly ...