Insights
Ask the Experts: Creating a Company Culture That Attracts & Retains Talent
It's harder than ever before to recruit and retain the right employees for your business. The good news is, there are many impactful efforts you can make to accomplish this - starting with creating a ...
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Client Success: Securing Pitch Meeting Opportunities With C-Suite Healthcare Leaders
For agencies and businesses serving healthcare organizations, securing business partnerships with large hospital groups is one of the most reliable ways to expand your customer base and grow your ...
Behind the Screens: Meet Media Consultant Sarah Morris
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Audience Insights: 5 Things to Know About What’s Happening with Measuring Who’s Watching
In what can seem like eons ago in the ever-evolving world of television advertising, our October Audience Insights article explored the immediate aftermath of Nielsen’s loss of MRC accreditation for ...
How Live Sports Streaming is Going Mainstream
Live streaming for sporting events has been widely available to consumers ever since Hulu began offering live sports as part of its new live TV streaming service in 2017. But it’s taken a few years ...
4 Effective Advertising Strategies for Connecting with Hispanic Audiences
The U.S. Hispanic population has grown rapidly over the past decade, with more than 62 million Americans now claiming this heritage and cultural identity. As Hispanics have claimed a larger share of ...
Client Success: Increasing Financial Services Accounts for a Local Bank
The success of any local bank is tied to its ability to attract as many local account-holders as possible. But opening new checking and savings accounts is only part of building a sustainable banking ...
No 'Big Game', No Problem: Creating High-Impact Ads at a Fraction of the Cost
The Super Bowl™ is well-known as the biggest advertising event of the year. Unfortunately, it’s also an event in which most businesses can’t afford to participate: the price-tag for a 30-second ad ...
Advertising in Education: Strategies to Reach the Right Students for Your Institution
Today’s aspiring high school, college and vocational students have more options than ever before—and this increasing student choice is creating a more competitive playing field for institutions ...
Google’s Switch From FLoC to Topics: What Does it Mean for Advertisers?
As third-party cookies have come under fire for their privacy infringements, a number of major tech brands have promised to move away from cookies in the coming years. At the top of that list was ...
7 Digital Trends for Recruiting Potential Employees
With the ongoing labor shortage affecting businesses of all kinds, employers are looking to identify, recruit, hire, and retain the right employees - more now than ever before. But job board postings ...
Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities
For football fans, this year’s NFL Playoffs have already been super. First, there was the dramatic divisional weekend (Jan. 22-23) that produced four consecutive fantastic finishes, including the ...
Client Success: Increasing Local Awareness of Non-Profit Pandemic Assistance and Support Services
When the full force of the pandemic’s disruptions swept the country in March of 2020, millions of individuals across thousands of communities faced new challenges and hardships ranging from economic ...
Winning the Recruitment Battle: Why Job Boards Aren’t Enough
No matter what industry you work in, recruiting has become a difficult and time-consuming process that all too often results in failure. From low unemployment rates to surging job growth, recruiters ...
2022 Trends in Real Estate and Lending: 4 Reasons for Optimism Even as Interest Rates Increase
The 2022 calendar year began with widespread belief that the U.S. Federal Reserve would commit to raising interest rates to curb inflation and boost the country’s slowing economy. This belief was ...