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Cox Media Company Profile
Hi! We're Cox Media. You may know us as your trusted local media partner, a business in your community, or you may not know us, but are familiar with other Cox divisions. We'd like to introduce ...
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Top 5 Must-Reads: Weekly Round-Up - 7.10.15
We find it, so you don't have to. From creating the most effective email campaigns and Christmas in July, to the introduction of the "market network," here is a quick round-up of the best marketing, ...
3 Things to Consider When Implementing a Re-Marketing Strategy
What exactly is re-marketing, and why is it important? For starters, re-marketing is a strategy that expands the relationship with existing customers and helps strengthen brand recognition and ...
Take a Bite Out of Summer
The Top 8 Must-See Programs of Shark Week 2015 Shark Week is one of TV’s most anticipated summer events, returning this week on Discovery Channel with more hours of programming than ever before. ...
Top 5 Must-Reads: Weekly Round-Up - 6.26.15
We find it, so you don't have to. From the success of digital advertising to Facebook engagement and your brand's voice, here is a quick round-up of the best marketing, advertising and small business ...
Top 3 Things You Need to Learn from Experian's Brand Loyalty Report
Is your brand’s loyalty program keeping up with the times? Not if you’re still providing the same generic offers to all your existing customers. Experian Marketing Services’ report Building Brand ...
Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets
Part I - The Fable of Mabel Once upon a time, an eager and inquisitive soul named Mabel the Marketer moved to a small village in the not-so-far-away kingdom of Gross Ratings Pointe, where the ...
Top 5 Must-Reads: Weekly Round-Up - 6.19.15
We find it, so you don't have to. From building a powerful brand to crafting content for the next generation, here is a quick round-up of the best marketing, advertising and small business related ...
3 Things That All Great Banner Ads Have in Common
Most marketers know the essentials of banner ad creation: all banner ads should be a standard dimension, feature a call-to-action in a prominent location and include at least one "clickable" element. ...
Top 5 Must-Reads: Weekly Round-Up - 6.12.15
We find it, so you don't have to. From client testimonials to storytelling and the omni-channel customer experience, here is a quick round-up of the best marketing, advertising and small business ...
Plop-Plop, Fizz-Fizz
Know the rest? Perhaps I’m putting my age on display with the opening words of the infamous Alka-Seltzer jingle. But, I bet a few of you will even hum it a couple times today by my very suggestion ...
Programmatic Technology Changes the Channel on TV Ad ROI [Breaking News]
Every television ad campaign ultimately faces the nagging question, “What’s the ROI?”
Programmatic TV: Further Ahead, Further Behind Than You Think
Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skepticism among industry insiders to an air of ...
Top 5 Must-Reads: Weekly Round-Up - 6.5.15
We find it, so you don't have to. From boosting your YouTube views to uncovering the most-Tweeted programs and learning from the viral Old Spice ad campaign, here is a quick round-up of the best ...