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Cox Media Company Profile
Hi! We're Cox Media. You may know us as your trusted local media partner, a business in your community, or you may not know us, but are familiar with other Cox divisions. We'd like to introduce ...
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Getting Comfortable with the "F" Word, Part II
In part one of this series, we introduced the idea of incorporating feedback (the big "F" word) into all stages of your creative process.
Three Ways to Get Real with Your Millennial Audience
You may have a career’s worth of experience running ad campaigns, but when you’re marketing to Millennial consumers, there is more to connecting with them than you may have considered. With 80 ...
Getting Comfortable with the "F" Word, Part I
As a marketer, it’s a magical moment when the perfect creative message starts to hatch. Your brainstorming team perks up, your business owner leans in, and the whole room suddenly feels connected, ...
Internal Marketing: 4 Steps to Closing Your Brand’s Missing Link
While a strong company image can set a business apart, organizations of all sizes often overlook the critical link their employees play in building and establishing a brand in the marketplace.
Cox Media and TubeMogul Announce Partnership [Breaking News]
Today, TubeMogul (NASDAQ: TUBE), a leading enterprise software company for video advertising, and Cox Media announced that the companies have entered a bilateral partnership to offer new cross-device ...
Cox Media Partners With TubeMogul For Web Video Ad Sales [Breaking News]
Little by little, the TV ad business is adopting principles from digital media.
Programmatic TV Firm AudienceXpress Inks Data Partnership With Rentrak
Advertisers are starting to get a lot more options to target TV ads with better data.
Clypd Optimizes Programmatic TV Platform [Breaking News]
Clypd, a maker of programmatic TV advertising systems, has released Optimize, a product module designed to deliver improved yields across TV asset inventory schedules. Univision, the company ...
TV Gets With the Programmatic Program [Breaking News]
By borrowing from techniques honed in the white-hot world of digital video, TV advertising is gravitating toward programmatic models that bring buyers and sellers together in an increasingly ...
Going Programmatic to Get Your Content Seen
Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. No one disputes that Red Bull began as a beverage company, but the content it ...
The Industry's Take on Programmatic
It might not come as a surprise that more and more marketers are embracing programmatic marketing. Programmatic advertising has been growing for years now, and there's no sign of a slowdown. Indeed, ...
What Publishers Can Learn From Condé Nast's Embrace of Programmatic
Condé Nast hasn’t always been a trailblazer when it comes to digital media. The magazine publishing giant, by all accounts, was slow to appreciate the need for a robust online presence. But in recent ...
Power of Branded TV Content v. Other Media
CAB’s latest Cable Nation report highlights the strength of branded TV content and how to compete with Newspapers, Radio and Magazines by showcasing Television’s strength against each medium.
Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign
Hotels.com recently ran a national campaign through television and digital video, using TubeMogul as their programmatic video ad platform.
Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement
—Rentrak Will Leverage Kantar Shopcom’s Purchase Transaction Information from Loyalty Cards, Credit Cards and Debit Cards—