Insights
Ask the Experts: Creating a Company Culture That Attracts & Retains Talent
It's harder than ever before to recruit and retain the right employees for your business. The good news is, there are many impactful efforts you can make to accomplish this - starting with creating a ...
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I Am Your Advertising Budget, and I Approve This Message
Is your business ready for the campaign season? Image Source
Programmatic TV: What's Holding it Back? [Breaking News]
"What do you mean by programmatic TV?" That's usually the first question I get when mentioning the new medium. And that's the thing: programmatic TV isn't even about the programmatic part...yet.
TV Advertising; It's Not Nearly the Cost of a Super Bowl Ad
How much does a 30 second television advertisement cost? I am confident that if you walked up to 100 random people on the street and asked them “How much do you think a 30 second TV ad costs?” the ...
Industry Insights: Real Estate
Must-use real estate marketing tips to give you the edge over your competition. An adaptable marketing strategy is vital to the success of your real estate business. The tips in the following ...
Industry Insights: Furniture
Marketing tips designed for the furniture businesses of 2015. Reaching your target audience with messaging specific to their needs is the key to success for your furniture store. The following ...
Industry Insights: HVAC Marketing
3 of the coolest HVAC marketing strategies for this summer. The evolution of the connected consumer affects how your HVAC business engages with consumers. Understanding this evolution is vital to ...
Top 5 Must-Reads: Weekly Round-Up - 8.7.15
We find it, so you don't have to. From the power of personalizing messages for your audience, to the best of back-to-school marketing for 2015, here is a quick round-up of the best marketing, ...
5 Steps to Conducting Competitive Intelligence
Last week, we shared some steps for identifying all your business’s competitors — not just the obvious ones.
Top 5 Must-Reads: Weekly Round-Up - 7.31.15
We find it, so you don't have to. From the importance of customer reviews and an Integrated Marketing Communications plan, to standing out with visual storytelling, here is a quick round-up of the ...
Do You Really Know Who Your Competitors Are?
To survive and thrive as a small business, you need to be continually aware of your competitors. Here’s an example: If you’re a service provider, Amazon could be elbowing in on your territory.
3 Re-Marketing Best Practices for Your Small Business
One of today’s emerging marketing trends is “re-marketing”— reaching out to re-engage consumers who have previously interacted with your brand. Re-marketing creates additional touch points that build ...
Top 5 Must-Reads: Weekly Round-Up - 7.24.15
We find it, so you don't have to. From creating your own infographics and building your brand's best website, to understanding the importance of TV advertising, here is a quick round-up of the best ...
Want to Improve Your Business Revenue? Buy More TV Ads
There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment ...
Top 5 Must-Reads: Weekly Round-Up - 7.17.15
We find it, so you don't have to. From providing your customers with as many "wins" as possible, to chasing an enthusiastic audience and using email to boost in-store sales, here is a quick round-up ...