In part one of this series, we introduced the idea of incorporating feedback (the big "F" word) into all stages of your creative process.
While a strong company image can set a business apart, organizations of all sizes often overlook the critical link their employees play in building and establishing a brand in the marketplace.
Today, TubeMogul (NASDAQ: TUBE), a leading enterprise software company for video advertising, and Cox Media announced that the companies have entered a bilateral partnership to offer new cross-device..
Little by little, the TV ad business is adopting principles from digital media.
Advertisers are starting to get a lot more options to target TV ads with better data.
Clypd, a maker of programmatic TV advertising systems, has released Optimize, a product module designed to deliver improved yields across TV asset inventory schedules. Univision, the company..
By borrowing from techniques honed in the white-hot world of digital video, TV advertising is gravitating toward programmatic models that bring buyers and sellers together in an increasingly..
Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. No one disputes that Red Bull began as a beverage company, but the content it..