Getting Comfortable with the "F" Word, Part II
In part one of this series, we introduced the idea of incorporating feedback (the big "F" word) into all stages of your creative process.
With 80..
While a strong company image can set a business apart, organizations of all sizes often overlook the critical link their employees play in building and establishing a brand in the marketplace.
Today, TubeMogul (NASDAQ: TUBE), a leading enterprise software company for video advertising, and Cox Media announced that the companies have entered a bilateral partnership to offer new cross-device..
Little by little, the TV ad business is adopting principles from digital media.
Advertisers are starting to get a lot more options to target TV ads with better data.
Clypd, a maker of programmatic TV advertising systems, has released Optimize, a product module designed to deliver improved yields across TV asset inventory schedules. Univision, the company..
By borrowing from techniques honed in the white-hot world of digital video, TV advertising is gravitating toward programmatic models that bring buyers and sellers together in an increasingly..
Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. No one disputes that Red Bull began as a beverage company, but the content it..
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