It might not come as a surprise that more and more marketers are embracing programmatic marketing. Programmatic advertising has been growing for years now, and there's no sign of a slowdown. Indeed,..
Condé Nast hasn’t always been a trailblazer when it comes to digital media. The magazine publishing giant, by all accounts, was slow to appreciate the need for a robust online presence. But in recent..
CAB’s latest Cable Nation report highlights the strength of branded TV content and how to compete with Newspapers, Radio and Magazines by showcasing Television’s strength against each medium.
Hotels.com recently ran a national campaign through television and digital video, using TubeMogul as their programmatic video ad platform.
—Rentrak Will Leverage Kantar Shopcom’s Purchase Transaction Information from Loyalty Cards, Credit Cards and Debit Cards—
ESPN has sold its first “programmatic” ad for “SportsCenter,” the sports TV juggernaut’s flagship news and highlights show.
As I read through the multiple year-end wrap-ups on the growth and future of programmatic in media, it seems many commenters put TV at a disadvantage.
The sale of TV advertising is about to go a lot more “programmatic” early in 2015, when advertisers via Magna Global start buying slots in Cox Media programming via a new platform.
SpotXchange has hired Randy Cooke to the post of vice president of programmatic TV, marking the video ad platform’s entry into an emerging market segment that aims to bring more Web-style automation..
At a time when many of us are thinking about holiday shopping, few have more cash to spend than Yahoo YHOO +2.52%.
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