Client Success: Advertising for Local Restaurants
Local Restaurant Increases Happy Hour & Football Sunday Traffic
A local restaurant wanted to increase foot traffic during happy hour and football Sundays to its three nearby locations. In addition, the business sought after a commercial that highlighted the restaurant’s food, atmosphere, staff and location.
Cox Media utilized a combination of location-based targeting tactics, website retargeting and keywords to reach the restaurant's target audiences. The messages of these advertisements were tailored with Happy Hour and "Sunday Funday" specials to entice customers to visit the locations during these times. Cox Media's geo-conversion zone then measured visits to the restaurants. Offline, our award-winning production team exceeded the client’s expectations by producing a commercial that was utilized across premium cable programming for the duration of the campaign.
The campaign delivered over 500 thousand impressions, resulting in in higher-than-average click-through rates - and most importantly, foot traffic. Consistent branding on and offline has led to an increase in customers, and the restaurant has continued to "love the foot traffic option from geo-fencing” that Cox Media's digital capabilities include. (If you are thinking 'geo-what??' click here to learn more.)