First Four to the championship on Cable
The NCAA tournament is the most glorious time of the year. There were many unforgettable moments in 2017, and 2018 is expected to produce its share of legendary highlights. March Madness continues to be popular socially as well, with 6.3 million interactions attributed to TBS and 5.6 million social interactions attributed to TNT in March 2017. The Final Four and National Championship Games return to Cable in 2018 and is sure to be a ratings success.