Insights Topic: Audience Based Ad Buying
Beyond Age & Gender: The Precision and Value of Audience-Based Solutions
While most business leaders and marketers understand the value of reaching a targeted audience, traditional "mass media" advertising solutions typically deliver a more generic and broadly-defined ...
Audience Insights: Local TV’s Perplexing Population Puzzle
To paraphrase a 1984 Depeche Mode classic, “People are people, so why should it be…you and I should [watch TV so differently]?”
Switching to Impressions: The First Stop On Your Journey Toward Audience-Based Ad Buying
Depending on where and how you invest in local advertising, your business has likely used several pricing models for purchasing ad space. Television has traditionally relied on rating points as a key ...
Cox Media + Audience-Based Advertising Solutions for Television
In previous articles and webinar recordings, we introduced the concept of audience-based ad buying. In this blog, we take that a step further by connecting this topic to how Cox Media can help make ...
Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset
Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? With audience-based ad buying, you can target your ideal customer with minimal ...
3 Reasons Your Local Business Should Shift to an Audience-Centric Mindset
One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads ...