Insights Topic: Digital Advertising
The Power of More: Harnessing First-Party Data From Amazon, Google and YouTube
It's no secret that consumers are shopping online and searching for products and services online more than ever. Research shows that residential package delivery increased by 60 percent ...
3 Lessons Local Businesses Can Learn From the Rise of TikTok
TikTok has been a driving force for change on the social media landscape, clearing the way for popular new forms of social entertainment. With more than 700 million users who watch its content for an ...
A Free Digital Audit for Your Business
A comprehensive look at your business' online presence can help you understand which digital marketing strategies are working best for your goals. While an "audit" may sound scary, this in-depth ...
iOS14 and the "Death of the Cookie": How Your Digital Ad Strategy Can Thrive in a Post-Cookies Future
If you’re a business that has relied on digital advertising to reach your target audience, your ad strategy has probably factored in a small-but-important digital file called a cookie.
Cable TV & Paid Search: 4 Advertising Tips for Reaching Consumers as They Watch and Scroll
Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query, which in turn connects customers to ...
4 Things Local Businesses Should Know About Over-the-Top TV Advertising
The state of over-the-top (or OTT) television has evolved rapidly over the course of the past calendar year. As new streaming television services have entered into the OTT space, consumer media ...
TVE 2.0: Advertising Opportunities for Your Small Business
You might already be familiar with the advertising options available through the TV Everywhere (TVE) solution, which gives your business flexibility in reaching over-the-top viewing audiences ...
How to Connect with Your Customers Using Video in 2020
Video has become a cornerstone of successful marketing and advertising for small businesses. About 92 percent of businesses say that video is an important part of their overall strategy in 2020. ...
Tuned in: How to Reach Consumers Who are Always Watching – or Scrolling– the News
News viewership is influenced by many different factors: How much time consumers spend at home watching TV, and especially by current events drawing an audience to news content. When events of great ...
Geotargeting: Everything a Local Business Should Know
Mobile devices have made it easy to consider location when delivering ads to your current and potential customers. But how that location data is used can depend on a number of factors. And, for your ...
Tapping into the Power of Live Sports: How to Reach an Engaged March Madness Audience
March Madness® is one of the biggest sports events of them all, drawing in millions of unique viewers over three weeks of televised college basketball games. It’s one of the few sporting events where ...
The Power of Social Advertising for Small Businesses
Almost every type of business can benefit from building a social media presence. It’s not just for media companies and large, national enterprises - local retailers and service providers like HVAC ...
Frequency Matters: The Importance of Multiple Customer Engagements & Finding the Right Advertising Mix
Most business owners know that when it comes to an advertising budget, you don’t want to spend it all in one place. Successful advertising is all about executing a strategy that targets specific ...