Insights Topic: Digital Advertising
Ask the Experts: Google Ad Policies & What They Mean for Your Business
Digital ad platforms like Google, Amazon and Facebook have developed advertising policies to abide by laws and ensure a safe and positive experience for users, advertisers, and publishers. This means ...
Search Engine Marketing and the Myth of Endless ROI: Tips to Avoid Diminishing Returns
Experts are predicting that, by 2023, search engine marketing (SEM) will become an $80 billion business. And for good reason: from building brand awareness to driving website traffic to retargeting ...
Your Advertising Checklist for Google, Amazon, Facebook & Instagram
Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies. We know it’s a lot to keep track of, that’s why Cox Media is ...
3 Display Advertising Best Practices to Maximize Your ROI
Display advertising has always been one of the core channels for digital advertising. But the rise of programmatic ad buying, combined with the proven success of multi-channel advertising and pixel ...
Advertising for Solar Companies: 5 Tips to Drive Connections and Conversions With Local Customers
With some states offering rebate programs incentivizing solar power, and recent reports that the federal government wants to dramatically increase the country’s solar power infrastructure, demand for ...
The Importance of Strong Creative: Optimizing Content Production for Your Multi-Channel Marketing Strategy
Audience targeting, inventory buys and channel-specific campaigns are all key elements of successful business marketing. But no matter how well you execute these phases of planning and launching your ...
Advertising on Google, Facebook and Amazon: 3 Ways to Optimize Your Website for Success
Digital ad platforms like Google, Amazon and Facebook want consumers to have a good experience when they click on an ad, so ad destinations - like your website - must offer unique value to users and ...
How to Expand Your Brand’s Reach By Enhancing Your Digital Ads
Google Ads is one of the cornerstones of digital advertising for small businesses. If you’re currently running digital ads, you’re probably using the Google Ads platform—and if you’re just getting ...
Behind the Screens: Meet Senior Product Manager Molly Osmon
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Whether it’s your growth goals or your overall business model, the lesson we’ve been learning since early 2020 is that, as much as we’d like to predict the future, there’s value in building an agile ...
Measuring Success in a Campaign: What You Should Be Looking For
The great thing about digital advertising is that it’s trackable. And measurable. Which means local businesses don’t have to spend blindly into the advertising abyss and wonder how much value they’re ...
Behind the Screens: Meet Creative Services Supervisor Sam Seegars
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Improving Paid Search Performance Through Better Listings Management
Whether your customers are researching a purchase or seeking out open businesses in their area, online search is the first place many of them will turn. Online business listings have become a trusted ...
Behind the Screens: Meet Digital Sales Manager Brian Burns
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
YouTube & Your Brand: Video Tips for Local Businesses
When local businesses sort out their marketing priorities, an active YouTube channel may not be at the top of their lists. Compared to building a website, investing in SEO, building a presence ...