Insights Topic: Digital Advertising
Spotlight on YouTube & Amazon Advertising: Opportunities for Local Businesses
Compared to larger corporations with a national footprint and familiar brand name, local businesses are left to work with smaller advertising budgets—and smaller target audiences.
What’s the True Cost of TV Advertising Today?
When Super Bowl ads are sold at a massive price of $6.5 million per 30-second slot, it’s easy for TV advertising to gain a reputation as being too expensive for many businesses to consider. This is ...
Getting to Know Google Analytics 4: Top Takeaways for Your Local Business
For local businesses that handle digital marketing internally—or who work closely with an advertising partner to develop, launch and manage campaigns—Google’s Universal Analytics solution is likely a ...
Top Consumer Trends in Video Consumption: Takeaways for Your Advertising Strategy
Online video, mobile devices and subscription-based streaming have completely reshaped the TV advertising landscape. While TV audiences have been fragmented across many different platforms and ...
How Live Sports Streaming is Going Mainstream
Live streaming for sporting events has been widely available to consumers ever since Hulu began offering live sports as part of its new live TV streaming service in 2017. But it’s taken a few years ...
4 Effective Advertising Strategies for Connecting with Hispanic Audiences
The U.S. Hispanic population has grown rapidly over the past decade, with more than 62 million Americans now claiming this heritage and cultural identity. As Hispanics have claimed a larger share of ...
Google’s Switch From FLoC to Topics: What Does it Mean for Advertisers?
As third-party cookies have come under fire for their privacy infringements, a number of major tech brands have promised to move away from cookies in the coming years. At the top of that list was ...
What's New With TVE and Streaming: Top Trends for 2022
With so many innovations taking place among connected TV, streaming and other platform-based viewing experiences, the trends shaping TV and digital video consumption seem to be in a constant state of ...
Building for the Future: Emerging Digital Trends for 2022 and Beyond
As consumer technology and media experiences evolve, so do the strategies and trends shaping the best practices of digital media partners. No matter what kind of success your digital advertising has ...
Digital Opportunities for Local Businesses: Key Takeaways From the TAG Media & Entertainment Report
Most businesses—particularly local businesses—experienced economic disruptions and uncertainties as a result of the pandemic starting in March 2020. But the recovery from this economic hardship has ...
The Most Common Website and Social Media Mistakes for Local Businesses—and How to Avoid Them
Small business owners often wear a lot of different hats. From running the cash register to managing sales and marketing to interviewing and hiring new staff, even the most skillful entrepreneurs can ...
Pixel Tracking & Your Marketing ROI
At Cox Media, we know how critical it is to track the effectiveness of your marketing campaigns. In today’s world, knowing your marketing ROI is now more important than ever. One way we can do that ...
How Google’s Ad Policies Affect Your Local Business’ Advertising Strategy
The digital advertising landscape is undergoing significant changes across multiple fronts. While rapidly evolving privacy laws are changing how online users are tracked and targeted with a wide ...
Ask the Experts: Google Ad Policies & What They Mean for Your Business
Digital ad platforms like Google, Amazon and Facebook have developed advertising policies to abide by laws and ensure a safe and positive experience for users, advertisers, and publishers. This means ...
Search Engine Marketing and the Myth of Endless ROI: Tips to Avoid Diminishing Returns
Experts are predicting that, by 2023, search engine marketing (SEM) will become an $80 billion business. And for good reason: from building brand awareness to driving website traffic to retargeting ...