Insights Topic: General Advertising
How to Support and Grow Lasting Relationships During Times of Uncertainty
When major events affect the economy or bring instability to daily life, it threatens the livelihood of businesses that must find ways to stay standing even as their revenue streams diminish. Those ...
Tuned in: How to Reach Consumers Who are Always Watching – or Scrolling– the News
News viewership is influenced by many different factors: How much time consumers spend at home watching TV, and especially by current events drawing an audience to news content. When events of great ...
Advertising Your Business During an Economic Downturn
When the economy slows down it can be unsettling for everyone, especially local businesses. Understandably, some businesses think the right move is to scale back advertising to match consumers’ ...
Advertising ROI: How Do I Know if My Ads are Working?
It's no secret that getting your advertising strategy right is an ever-evolving process of trial and error, fluctuating with your industry, your customers, your goals, and the advertising options ...
Geotargeting: Everything a Local Business Should Know
Mobile devices have made it easy to consider location when delivering ads to your current and potential customers. But how that location data is used can depend on a number of factors. And, for your ...
Tapping into the Power of Live Sports: How to Reach an Engaged March Madness Audience
March Madness® is one of the biggest sports events of them all, drawing in millions of unique viewers over three weeks of televised college basketball games. It’s one of the few sporting events where ...
The Power of Social Advertising for Small Businesses
Almost every type of business can benefit from building a social media presence. It’s not just for media companies and large, national enterprises - local retailers and service providers like HVAC ...
Frequency Matters: The Importance of Multiple Customer Engagements & Finding the Right Advertising Mix
Most business owners know that when it comes to an advertising budget, you don’t want to spend it all in one place. Successful advertising is all about executing a strategy that targets specific ...
How an All-in-One Media Partner Can Simplify Your Advertising Efforts
When you’re running a small business, advertising can be a constant source of headaches. Yes, advertising is a vital part of your business—especially when you’re trying to establish or grow your ...
Targeting Behaviors with Your Advertising: Far Simpler Than it Sounds
Location-Based Advertising: Adding Repeated Behavior to the Marketing Equation How to Personalize Your Message to People Based on Where They Most Frequently Visit Restaurant go’er. Has young ...
How to Advertise to the Hispanic Market in Your Community
Is the Hispanic market an important one for your business to reach? The fact that 18% of the US population is categorized as Hispanic means that most businesses - like yours - consider this a ...
Want to Improve Your Business Revenue? Buy More TV Ads
There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment ...
10 Tips to Find Your Way Through the Changing Adscape
Several months ago, I blogged on www.danindemand.com about the “lost” feeling many business owners experience when it comes to the ever-changing media landscape. The advertising world surely hasn’t ...