Insights Topic: Paid Search
Search Engine Marketing and the Myth of Endless ROI: Tips to Avoid Diminishing Returns
Experts are predicting that, by 2023, search engine marketing (SEM) will become an $80 billion business. And for good reason: from building brand awareness to driving website traffic to retargeting ...
Improving Paid Search Performance Through Better Listings Management
Whether your customers are researching a purchase or seeking out open businesses in their area, online search is the first place many of them will turn. Online business listings have become a trusted ...
Cable TV & Paid Search: 4 Advertising Tips for Reaching Consumers as They Watch and Scroll
Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query, which in turn connects customers to ...