Insights Topic: Sports
Audience Insights: Taking Part in Olympics is an Advertising Win
The late Pierre de Coubertin, founder and second president of the International Olympic Committee (IOC), had a relatively simple outlook on the world’s quadrennial quest for athletic accolades. “The ...
The 2020 Tokyo Olympics & Your Local Business: How to Advertise Around This Global Event
There's no single event that captures an audience like the Olympics. Quite simply, the Games of XXXII Olympiad from Tokyo, Japan, will be the biggest media event of 2021, with NBCUniversal providing ...
3 Tips for Smarter Live Sports Advertising in 2021
In 2020, many people had more time than they expected to sit on their couch and binge countless hours of TV. And while we all hope the state of the world continues to improve this year, it looks like ...
The 'Madness' is Back: How Local Businesses Can Advertise Around One of The Year's Biggest Sporting Events
After the pandemic forced its cancellation at the end of the 2020 college basketball season, March Madness is making a comeback in 2021. While there will be some changes to the way the tournament is ...
4 Advertising Ideas to Bring More Business to Your Golf Course This Spring
While other businesses and forms of recreation have been restricted or forced to close, golf courses have seen a surge in popularity during the pandemic. Public golf courses across the United States ...
The Return of Live Sports: Tips for Advertising Your Local Business
Slowly but surely, live sports are returning to the TV landscape. With sporting events like the PGA Tour, NASCAR, and European soccer leading the way, the sports industry is gradually making its ...
How to Reach the Sports Viewer, Even When Live Events are Postponed or Cancelled
Overall, cancelled sporting events are rare. But when they happen, as we've seen recently, they seem to grind the sports world to a halt. Live sports are the center of the sports-viewing experience, ...
Tapping into the Power of Live Sports: How to Reach an Engaged March Madness Audience
March Madness® is one of the biggest sports events of them all, drawing in millions of unique viewers over three weeks of televised college basketball games. It’s one of the few sporting events where ...
