Client Success: Advertising for Financial Service Providers
Credit Union Increases Customers Through Mobile Display and Video
A credit union wanted to increase its customer base in three states as well as promote low-interest rates on home and auto loan products and interest-bearing accounts.
Using Cox Media's mobile display and video advertising solutions, we targeted individuals looking to purchase automobiles, potential homebuyers, and homeowners looking to refinance. We also utilized Cox Media's retargeting capabilities to reach users actively researching finance products.
This campaign delivered more than 4.5 million impressions and more than 25 thousand clicks, resulting in more than 600 website conversions from mobile devices. The bank also reported an increase in new customers.