The Pulse on Programming: December 2021 Preview
Nov 16, 2021Sara Brasfield
2 minute read
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ever. That is why we are continuing our monthly programming series that highlights three cable programs that not only are we excited about, but we hope you are, too. We will share when these shows will premiere, and what kind of audience is tuning into these high-value shows, to better prepare you as you start to build your media buy.
With temperatures plunging and holiday season in full force, TV audiences will be huddled inside and gathering in groups to enjoy some of their favorite holiday events and other programming airing at this time of year. December’s programming slate offers a number of great options to help your business reach its audience through cable TV advertising. Even if inventory for these specific shows are “sold out”, we have a whole host of other shows that will reach your intended audience AND a team dedicated to discovering other opportunities with similar audiences for your business.
Here are three big programming opportunities for December:
1. People’s Choice Awards - Award Show
With a broadcast that reaches more than 90 countries, the People’s Choice Awards is a truly global event celebrating the best movies, TV, music, and pop culture of the past year. In 2021, the People’s Choice Awards is making history by broadcasting simultaneously on both NBC and E! when it airs on December 7.
With dedicated built-in viewers, E! is a perfect cable channel to leverage as a cross-promotion partner, and to expand both the viewership and ad inventory of the award show itself. Given that E!’s biggest audience segment is the key A18-49 demographic, your business might have a lot to gain by exploring this new inventory.
2. 25 Days of Christmas - Holiday Event
The popularity of holiday movies has exploded in recent years, and that fervor for seasonal content isn’t going anywhere anytime soon. As more and more networks and streaming services bolster their holiday-themed programming, longtime destinations for holiday movies continue to dominate the ratings.
As it hits its milestone 25th anniversary, Freeform’s “25 Days of Christmas” celebration remains one of the anchors of a busy holiday TV slate. It’s also a trusted destination for audiences in the A18-54 demographic: In recent years, the 25-day holiday movie marathon has reached more than 150 million viewers in a single month across cable broadcasts, DVR, streaming and other viewing options.
“25 Days of Christmas” is also TVE compatible, giving you more flexibility in when, where, and how you choose to advertise around this weeks-long holiday event.
3. A Christmas Story - Holiday Event
For many American households, A Christmas Story is an annual tradition—and the correct way to watch this classic holiday movie is on the 24-hour marathon spanning Christmas Eve and Christmas day. Last year’s marathon drew a total of 35 million viewers, and similar numbers are expected in 2021, with an audience from several different age brackets expected to tune in at some point during the showcase.
The family-friendly, TVE-compatible comedy could be the perfect advertising opportunity for businesses targeting families or multi-generational audiences during the holiday season.
Ready to plan new media buys that capitalize on upcoming programming opportunities? Contact Cox Media to get started today.
About the Author
Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).View All of Sara's Blogs