Insights
Ask the Experts: Creating a Company Culture That Attracts & Retains Talent
It's harder than ever before to recruit and retain the right employees for your business. The good news is, there are many impactful efforts you can make to accomplish this - starting with creating a ...
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Spotlight on YouTube & Amazon Advertising: Opportunities for Local Businesses
Compared to larger corporations with a national footprint and familiar brand name, local businesses are left to work with smaller advertising budgets—and smaller target audiences.
How the Right Media Partner Can Help Your Business Achieve More
In nearly every aspect of life, success happens through the support of a team. At your business, you've built a team that serves your customers well. Adding a supportive marketing partner to your ...
How to Advertise Around This Summer’s Travel and Leisure Trends
As inflation and economic uncertainty have triggered a slight pullback in consumer spending, many industries are concerned that this shift in consumer confidence could hurt their own earning ...
Client Success: Increasing Auto Ad Views and Engagement for a Local Dealership
Many consumers will purchase at least one vehicle in their lifetime, making auto advertising relevant to the interests of a broad audience. But at any given moment, only a small percentage of ...
What’s the True Cost of TV Advertising Today?
When Super Bowl ads are sold at a massive price of $6.5 million per 30-second slot, it’s easy for TV advertising to gain a reputation as being too expensive for many businesses to consider. This is ...
Client Success: Driving Phone Call Referrals for an Assisted Living Locator Service
For individuals and families seeking out assisted living care options for their loved ones, the task of sorting through and comparing these options can be tedious and exhausting. Between insurance ...
Audience Insights: Islands in the Stream…Is That What We Are?
In their easy-listening classic “Islands in the Stream,” Dolly Parton and the late Kenny Rogers opine about sailing away together to another world. “The message is clear,” they try to convince each ...
Behind the Screens: Meet Marketing Strategist Drake Glatter
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. This month, I was joined by Louisiana’s Marketing Strategist, Drake Glatter.
Getting to Know Google Analytics 4: Top Takeaways for Your Local Business
For local businesses that handle digital marketing internally—or who work closely with an advertising partner to develop, launch and manage campaigns—Google’s Universal Analytics solution is likely a ...
Top Consumer Trends in Video Consumption: Takeaways for Your Advertising Strategy
Online video, mobile devices and subscription-based streaming have completely reshaped the TV advertising landscape. While TV audiences have been fragmented across many different platforms and ...
Diversity, Equity and Inclusion for Your Local Business
Over the past few years, widespread social efforts to improve equality and representation have extended their influence into the business world.
Client Success: Driving Inbound Phone Calls for Residential Pool Construction and Renovation
Luxury services like residential pool installation serve a select market of homeowners. But given the significant profits from even a single pool installation or remodel, the difference of even a few ...
Consumer Spending Outlook for 2022 Tax Refunds
Tax refund season offers a big financial stimulus for a majority of U.S. taxpayers: in 2022, 59 percent of consumers are expecting a tax refund to buoy their bank accounts.
Advertising Tips for Home Services Businesses During “Spring Cleaning” Season
As temperatures warm and daylight stretches into the evening, many homeowners find themselves ready to take up a variety of tasks related to home maintenance and improvement.