Insights
Advertising Senior Care Facilities: Grow Your Business Through a Full-Funnel Approach
The senior care industry is headed toward a period of rapid growth and change. Over the next 10 years, US adults aged 65+ will increase by 30% and US adults aged 85+ will increase by 35%. The revenue ...
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What Google’s Extended Support for Cookies Means for Small Business Advertising
The long-anticipated “death of the cookie” has been delayed: After setting a deadline to end support for third-party in Google Chrome by the end of 2021, Google recently announced an extension of ...
Behind the Screens: Meet Creative Services Supervisor Sam Seegars
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Client Success: Increasing Utility Vehicle Sales for a Motorsports Automaker
Automotive manufacturers and retailers often base their marketing and sales strategies on the inventory available at their business location. So when a popular motorsports company rolled its newest ...
Advertising for Dentists & Cosmetic Dentistry: 4 Tips to Build Up Local Clientele
Consumer confidence in the economy is high. So are the amounts of discretionary spending many consumers are carrying after more than a year of limited spending during the pandemic. As consumers look ...
June Audience Insights: Cable Sports Get Back in the Game
Long before the proliferation of streaming video services, the phrase “Over the Top” may have been best known as the title of a Sylvester Stallone flick about the high-stakes world of competitive arm ...
The Pulse on Programming: August 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Advertising Tips for Employee Recruitment: 5 Ways to Make Your Business Stand Out
Regardless of their industry or location, many businesses across the country are struggling to deal with a pervasive problem: it’s harder than ever to find workers to fill open positions.
Client Success: Attracting Qualified Job Applicants Through Cost-Effective Call Center Recruiting
The need for efficient, cost-effective job recruitment and staffing is consistent across virtually every industry. For one regional call center managing offices in multiple markets, the challenge ...
Cable Tops Broadcast as Top TV Destination: 3 Key Takeaways from Recent Nielsen Report
To keep up with evolving TV viewing habits—and to more accurately measure TV consumption across cable, streaming and other viewing channels—Nielsen has expanded its measurement and reporting ...
Improving Paid Search Performance Through Better Listings Management
Whether your customers are researching a purchase or seeking out open businesses in their area, online search is the first place many of them will turn. Online business listings have become a trusted ...
6 Key Trends for Travel & Leisure Businesses
Americans are ready to "get back out there" and travel this summer and fall. As a travel business, leisure activity company, or any other local business that benefits from an influx of tourists to ...
Restaurant Recovery Strategies: How to Resume Full Service While Keeping New Options Your Customers Expect
As vaccination rates rise and local restrictions ease, businesses across most industries are relaxing their own protocols and easing back into pre-pandemic operations. That’s particularly true for ...
Audience Insights: TV Takes a Second Look at a First Impression
In an often underappreciated 1986 hit, musical group Nu Shooz lamented, “It’s taken me a while to learn…I’m at the point of no return.”
Behind the Screens: Meet Digital Sales Manager Brian Burns
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...