Insights
Cox Media Company Profile
Hi! We're Cox Media. You may know us as your trusted local media partner, a business in your community, or you may not know us, but are familiar with other Cox divisions. We'd like to introduce ...
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Client Success: Growing a Local Customer Base for a Newly-Opened Auto Shop
Opening a new business is always a leap of faith. But when the global pandemic disrupted businesses and industries around the world, it also created enterprising opportunities for entrepreneurs ready ...
Behind the Screens: Meet Regional Vice President Tony Smythe
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
The Pulse on Programming: December 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Recruiting Veteran Job Applicants: Tips for Your Small Business
More than 9 million veterans are currently engaged in the U.S. workforce, and many business owners are eager to make sure those veteran workers have a job.
Client Success: Attracting New Customers for a Multi-Market Food & Drink Franchise
With new food & drink products hitting store shelves on a near-constant basis, success in this product vertical requires a strong marketing and publicity strategy to call attention to your brand, ...
How Google’s Ad Policies Affect Your Local Business’ Advertising Strategy
The digital advertising landscape is undergoing significant changes across multiple fronts. While rapidly evolving privacy laws are changing how online users are tracked and targeted with a wide ...
Audience Insights: TV Measurement Path “Paved With Good Intentions”
In what seems like a century ago in advertising years, Shawndra Hill from the University of Pennsylvania’s Wharton School concluded a June 2014 Big Data article on TV audience measurement with these ...
6 Landing Page Best Practices for Your Local Business’ 2021 Ad Campaigns
It’s easy to build a landing page. But building a landing page optimized for increased marketing conversions and ROI? That’s hard—especially if you’re working on these landing pages for the first ...
Ask the Experts: Google Ad Policies & What They Mean for Your Business
Digital ad platforms like Google, Amazon and Facebook have developed advertising policies to abide by laws and ensure a safe and positive experience for users, advertisers, and publishers. This means ...
The Pulse on Programming: November 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Recruiting Checklist: I Have Applicants, Now What?
With more than 10 million job openings available across the United States, many businesses are facing unprecedented challenges in attracting qualified applicants to fill important roles.
Search Engine Marketing and the Myth of Endless ROI: Tips to Avoid Diminishing Returns
Experts are predicting that, by 2023, search engine marketing (SEM) will become an $80 billion business. And for good reason: from building brand awareness to driving website traffic to retargeting ...
How to Survive the ‘Delta Economy’: 4 Tips for Small Business Success
You’ve probably noticed the signs in your daily life: grocery stores are unable to stock your favorite foods and products, online retail orders are taking longer to reach your front door with wait ...
Small Business Snapshot Survey: Local Businesses See a Bright Future Ahead
More than 90 percent of small business owners agree: After a challenging year-and-a-half spent navigating the business challenges of the pandemic, the future is bright—and those businesses see ...