Insights
Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Whether it’s your growth goals or your overall business model, the lesson we’ve been learning since early 2020 is that, as much as we’d like to predict the future, there’s value in building an agile ...
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Audience Insights: TV Measurement Path “Paved With Good Intentions”
In what seems like a century ago in advertising years, Shawndra Hill from the University of Pennsylvania’s Wharton School concluded a June 2014 Big Data article on TV audience measurement with these ...
6 Landing Page Best Practices for Your Local Business’ 2021 Ad Campaigns
It’s easy to build a landing page. But building a landing page optimized for increased marketing conversions and ROI? That’s hard—especially if you’re working on these landing pages for the first ...
Ask the Experts: Google Ad Policies & What They Mean for Your Business
Digital ad platforms like Google, Amazon and Facebook have developed advertising policies to abide by laws and ensure a safe and positive experience for users, advertisers, and publishers. This means ...
The Pulse on Programming: November 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Recruiting Checklist: I Have Applicants, Now What?
With more than 10 million job openings available across the United States, many businesses are facing unprecedented challenges in attracting qualified applicants to fill important roles.
Search Engine Marketing and the Myth of Endless ROI: Tips to Avoid Diminishing Returns
Experts are predicting that, by 2023, search engine marketing (SEM) will become an $80 billion business. And for good reason: from building brand awareness to driving website traffic to retargeting ...
How to Survive the ‘Delta Economy’: 4 Tips for Small Business Success
You’ve probably noticed the signs in your daily life: grocery stores are unable to stock your favorite foods and products, online retail orders are taking longer to reach your front door with wait ...
Small Business Snapshot Survey: Local Businesses See a Bright Future Ahead
More than 90 percent of small business owners agree: After a challenging year-and-a-half spent navigating the business challenges of the pandemic, the future is bright—and those businesses see ...
Client Success: Increasing Referrals to a Local Attorney Office
When it comes to advertising and growing a client base, most attorney offices are “situational” services: their clients don’t need an attorney until, all of a sudden, they do—and that need is often ...
Audience Insights: Nielsen Says BBO Is a Go…Again!
Earlier this year, our Audience Insights series focused on an impending Nielsen change that was set to take effect in April for many of the country’s larger TV markets. Then, at the last minute, ...
Your Advertising Checklist for Google, Amazon, Facebook & Instagram
Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies. We know it’s a lot to keep track of, that’s why Cox Media is ...
3 Display Advertising Best Practices to Maximize Your ROI
Display advertising has always been one of the core channels for digital advertising. But the rise of programmatic ad buying, combined with the proven success of multi-channel advertising and pixel ...
Advertising for Solar Companies: 5 Tips to Drive Connections and Conversions With Local Customers
With some states offering rebate programs incentivizing solar power, and recent reports that the federal government wants to dramatically increase the country’s solar power infrastructure, demand for ...