Insights
The Professor's Perspective Episode 2: How & Where Advertisers Are Spending
Welcome back to Cox Media's video series, "The Professor's Perspective." In this episode, "The Professor" unpacks how and where advertisers are spending to reach audiences across all ad platforms.
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Does Your Local Business Need a Multilingual Marketing Strategy?
Many local businesses—and most U.S.-based businesses of any size, for that matter—default to marketing strategies and messaging that speak to native and/or fluent English speakers. For the vast ...
2022 Q3 Programming Opportunities
Aligning your brand messages with the right programming can help your business connect with the right audiences. The sizzle reel below includes just some of the programming opportunities available in ...
Hyperlocal Marketing: What Is It, and Why Should Local Businesses Care?
Visibility, exposure and local brand awareness doesn’t happen overnight. When local businesses commit to setting roots in their local community and becoming a recognized fixture in the community, ...
Employee Stress Level & Performance: How to Help Your Team Thrive
Recent surveys show that the U.S. workforce is particularly overwhelmed by stress at the moment. A survey conducted by the American Psychological Association found that 87 percent of adults feel that ...
Audience Insights: Saying Sayonara to Summer with a Smattering of Stats
Based on the photos steadily cropping up across the social media landscape, summer is once again giving way to back-to-school season. As parents navigate the $661 per child that Deloitte researchers ...
Behind the Screens: Meet Senior Manager of Software Engineering Jibril Esa
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. This month, I was joined by Jibril Esa, Senior Manger of Software Engineering for Cox ...
The Professor's Perspective Episode 1: How We Spend Our Time
Welcome back to Cox Media's new video series, "The Professor's Perspective." In this episode, "The Professor" highlights key trends in media consumption.
Connect With Your Ideal Customer Through Prospect Email Marketing
Maybe your business has built up an email list of customers and interested prospects over time. Or maybe you’ve been too busy to organize your email contacts and send out email newsletters and other ...
Advertising on LinkedIn: What Small Businesses Need to Know
With more than 830 million members and more than 55 million company pages, LinkedIn has become a hub of networking and engagement for job-seekers, career professionals and businesses alike. Likewise, ...
Client Success: Driving Ticket Sales and Revenue for a Local Aquarium
Many entertainment venues offer experiences that appeal to both tourists and residents on the search for local activities. Local aquariums are a perfect example, depending on a mix of tourists, ...
5 Essential Advertising Strategies for Healthcare Organizations
New patient acquisition has always been a top priority of healthcare advertising campaigns. In recent years, though, the perceived value of healthcare advertising has expanded beyond this narrow ...
Introducing: The Professor's Perspective
Welcome to Cox Media's new video series, "The Professor's Perspective." With so many advertising options, media jargon and acronyms, and the ever-changing nature of the industry itself, we know ...
Digital Trends Rewind: How Marketing Evolved in the First Half of 2022
The best practices of digital marketing are always changing. For businesses eager to capitalize on emerging opportunities—and to maximize the ROI potential of their marketing budgets—there’s value in ...
Audience Insights: Cable Clings to TV Viewing Crown as CTV Continues to Climb
Earlier in 2022, an Ad Age article on video trends predicted that streaming would become “the fastest growing video format in both viewership and media investment.” Midway through the year, those ...