Insights
Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Whether it’s your growth goals or your overall business model, the lesson we’ve been learning since early 2020 is that, as much as we’d like to predict the future, there’s value in building an agile ...
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Client Success: Increasing Referrals to a Local Attorney Office
When it comes to advertising and growing a client base, most attorney offices are “situational” services: their clients don’t need an attorney until, all of a sudden, they do—and that need is often ...
Audience Insights: Nielsen Says BBO Is a Go…Again!
Earlier this year, our Audience Insights series focused on an impending Nielsen change that was set to take effect in April for many of the country’s larger TV markets. Then, at the last minute, ...
Your Advertising Checklist for Google, Amazon, Facebook & Instagram
Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies. We know it’s a lot to keep track of, that’s why Cox Media is ...
3 Display Advertising Best Practices to Maximize Your ROI
Display advertising has always been one of the core channels for digital advertising. But the rise of programmatic ad buying, combined with the proven success of multi-channel advertising and pixel ...
Advertising for Solar Companies: 5 Tips to Drive Connections and Conversions With Local Customers
With some states offering rebate programs incentivizing solar power, and recent reports that the federal government wants to dramatically increase the country’s solar power infrastructure, demand for ...
The Pulse on Programming: October 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Client Success: Improving Social Media Engagement for a Regional Food Distributor
To achieve sustainable business growth, you need to connect with new customers while retaining the loyalty of the ones you already have. For one food distributor supplying seafood products to ...
The Importance of a Strong Organic Social Media Presence
Establishing an active presence across social media platforms like Facebook, Instagram, Twitter and LinkedIn allows you to connect highly-engaged consumers online and to back up your paid social ...
How to Keep Customers Happy During Labor Shortages and Other Disruptions
Even as businesses and economies rebuild after the most challenging months of the pandemic, regular business operations remain a distant dream. While the job market is booming and consumer confidence ...
6 Ways to Retain Quality Employees (Now That You’ve Recruited Them)
A months-long labor shortage in the United States has increased the need for effective employee recruitment and retention practices. We recently outlined different strategies your business may use to ...
The Importance of Strong Creative: Optimizing Content Production for Your Multi-Channel Marketing Strategy
Audience targeting, inventory buys and channel-specific campaigns are all key elements of successful business marketing. But no matter how well you execute these phases of planning and launching your ...
Advertising on Google, Facebook and Amazon: 3 Ways to Optimize Your Website for Success
Digital ad platforms like Google, Amazon and Facebook want consumers to have a good experience when they click on an ad, so ad destinations - like your website - must offer unique value to users and ...
How to Expand Your Brand’s Reach By Enhancing Your Digital Ads
Google Ads is one of the cornerstones of digital advertising for small businesses. If you’re currently running digital ads, you’re probably using the Google Ads platform—and if you’re just getting ...
Behind the Screens: Meet Senior Product Manager Molly Osmon
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Audience Insights: Taking Part in Olympics is an Advertising Win
The late Pierre de Coubertin, founder and second president of the International Olympic Committee (IOC), had a relatively simple outlook on the world’s quadrennial quest for athletic accolades. “The ...