How to Reach the Sports Viewer, Even When Live Events are Postponed or Cancelled
How to Reach the Sports Viewer, Even When Live Events are Postponed or Cancelled Overall, cancelled sporting events are rare. But when they happen, as we've seen recently, they seem to grind the ...
Tuned in: How to Reach Consumers Who are Always Watching – or Scrolling– the News
News viewership is influenced by many different factors: How much time consumers spend at home watching TV, and especially by current events drawing an audience to news content. When events of great ...
Advertising Your HVAC Business in 2020 & Beyond
For service industry businesses like HVAC, making changes to your advertising strategy can feel daunting. These companies serve a local market, and they often lean on word-of-mouth, direct mailings, ...
Tapping into the Power of Live Sports: How to reach an engaged March Madness audience through TV, online advertising
Tapping into the Power of Live Sports How to reach an engaged March Madness® audience through TV, online advertising March Madness® is one of the biggest sports events of them all, drawing in ...
Tapping into the Power of Live Sports: How to Reach an Engaged March Madness Audience
March Madness® is one of the biggest sports events of them all, drawing in millions of unique viewers over three weeks of televised college basketball games. It’s one of the few sporting events where ...
Dental Advertising Ideas to Get More Patients
You're a dental professional —not an advertising professional, right? So when it comes to brainstorming ways to promote your dental practice, you might be a little unsure about where to start ...
Political Advertising Strategies You May Not Have Considered (But Should)
Political Advertising Strategies You May Not Have Considered (But Should) Every election cycle is marked with an uptick in political advertising popping up on TV, online, and even in your neighbor's ...
Event Retargeting as Part of Your Local Business' Advertising Strategy
Event Retargeting as Part of Your Local Business' Advertising Strategy How to "Meet" Potential Customers & Stay Connected Later "Event Retargeting" sounds like it could be the title of a new ...
Get More Clicks with the Right Marketing Mix
Smarter Advertising for Your Dotcom Business Get More Clicks with the Right Marketing Mix As an online business — whether you’re selling educational children’s toys, providing a service like custom ...
What in the World is TV Everywhere?
What in the World is TV Everywhere? Cord-cutting may seem like one of the biggest trends in television nowadays, inspiring a widespread belief that streaming services are on track to replace ...
The Digital Media Glossary: 10 Terms A Local Business Should Know
The first step in creating a strong advertising strategy is having a basic knowledge of key terms that frequently come up in important advertising conversations. Understanding these keywords will ...
5 Ways Your Current Marketing Strategy May be Getting it Wrong...and How the Right Partner Can Help You Fix Your Approach
5 Ways Your Current Marketing Strategy May be Getting it Wrong ...and How The Right Partner Can Help You Fix Your Approach Running a small business means wearing a lot of different hats, and ...
Advertising Ideas for Local Home Improvement Businesses
Advertising Ideas for Local Home Improvement Businesses Laying a Strong Foundation for Continued Success in Your Community As ecommerce disruption has brought widespread transformation to virtually ...