Understand the difference between relationship messaging and transactional messaging.
Now is the time to focus on transactional messaging (centered on making the sale). But as summer ends, you’ll want to shift focus to relationship messaging (centered on promoting your brand) in order to cement a lasting relationship with customers.
Watch this short video to learn more: Relationship vs. Transactional Messaging
Your homework: Create transactional messages you can use now to promote your summer specials and drive immediate sales, with an eye to how you’ll tie them to relationship messaging come fall.
Check out our free e-book, 7 Keys to Building Your Brand, and come back tomorrow for the next step in our “7 Days to Building a Stronger Brand” series.
About the Author
Merrie Beth Salazar is a marketing professional experienced in leading teams and projects to measurable success. With a background in research and storytelling, she looks for the untold insights behind marketing campaigns and brings them to life.Follow on Twitter More Content by Merrie Beth Salazar