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From customer referral incentives to mobile Millennials, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:
1. 11 Simple Ways to Incentivize Customers to Refer Friends and Family (Small Business Trends)
As it mentions in this post, it's no secret that consumers tend to trust those closest to themselves to give the best advice - from haircuts and dining options to legal help. In this post, 11 entrepreneurs share their best tips on incentivizing current customers to spread the word about just how great your business is.
Finding a way to watch the Final Four and NCAA championship games will be easy - it's measuring the total viewing audience that can be a complicated endeavor. Learn more on how TV ratings companies Nielsen and comScore are implementing their audience measurement strategies here.
Optimizing your website's SEO is vital to the success of your business, and finding the right keywords to use in your SEO strategy is the best place to start. But how? Learn more in this post.
Email distribution can grow and strengthen your brand's relationships with consumers - if used correctly. Take advantage of the insights highlighted in this post.
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