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From the success of digital advertising to Facebook engagement and your brand's voice, here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week:
Did you know that there is an average of $3 in incremental sales for every $1 spent on online advertising? This infographic from IAB demonstrates how digital advertising is proving its worth to brand marketers - from creating demand to increasing customer loyalty.
When consumers are satisfied with the products or services of a company, they talk about it. These word-of-mouth referrals are often the most successful (and most desired) source of new business. So, how do you make it easy for your brand advocates to spread the word? Read more here.
As Neil Patel puts it, "it's one thing to publish posts on Facebook - anyone with a PC and an internet connection can do that." But how do you truly connect with your fans and followers, and how do you get them to engage with your brand? Learn more in this video.
We all know millennials and online advertising are a match made in heaven, but what type of online ads are most powerful? Videos. This post is full of valuable facts that prove online video advertising to be crucial with this generation of consumers.
We talk a lot about branding and storytelling, but let's go back to the basics for a second. How do you find your brand's voice? This SlideShare from Hubspot's marketing blog takes us through a specific set of steps to help shape your tone and communicate your message more effectively.
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About the AuthorMore Content by Sara Velordi