Insights
Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Whether it’s your growth goals or your overall business model, the lesson we’ve been learning since early 2020 is that, as much as we’d like to predict the future, there’s value in building an agile ...
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Top 5 Must-Reads: Weekly Round-Up - 4.24.15
We find it, so you don't have to. Social media, online advertising, procrastinating and more - here is a quick round-up of the best marketing and advertising content you may have missed this week:
Three Budget Questions To Ask Yourself Right Now
Do you feel like marketing is an expense you can’t afford? If scrimping and saving is your standard approach to your marketing budget, you could be selling your business short. Consumers have more ...
Top 5 Must-Reads: Weekly Round-Up - 4.17.15
We find it, so you don't have to. Now that Tax Day has come and gone, the Masters has a new champion, and the MTV Movie Awards have aired (sparking 400K+ Tweets), it's time to check out the marketing ...
10 Tips to Find Your Way Through the Changing Adscape
Several months ago, I blogged on www.danindemand.com about the “lost” feeling many business owners experience when it comes to the ever-changing media landscape. The advertising world surely hasn’t ...
Top 5 Must-Reads: Weekly Round-Up - 4.10.15
We find it, so you don't have to. From the end of Kentucky's 'Pursuit of Perfection' and the Final Four game that made cable TV history to Nike's new Tiger Woods/Rory McIlroy ad, a lot happened this ...
The Perilous Pursuit of Ratings Perfection
On Monday, April 6, the annual three weeks of madness that is the NCAA Division I Men’s Basketball Championship culminated with Duke outlasting Wisconsin 68-63 to claim the Blue Devils’ fifth ...
Put Your Money Where it Counts
Three Ways to Make "Cents" of Your Ad Spending Billions of dollars are spent on advertising efforts annually. In fact, according to research by eMarketer, total media ad spending will reach over $185 ...
Why Programmatic Can be the Secret Ingredient Behind Successful TV Advertising [Breaking News]
Online advertising products no longer have the exclusive upper hand with data and insight. With programmatic technology, TV advertisers can now get a more granular look at who’s tuning in and out.
Getting Comfortable with the "F" Word, Part II
In part one of this series, we introduced the idea of incorporating feedback (the big "F" word) into all stages of your creative process.
Three Ways to Get Real with Your Millennial Audience
You may have a career’s worth of experience running ad campaigns, but when you’re marketing to Millennial consumers, there is more to connecting with them than you may have considered. With 80 ...
Getting Comfortable with the "F" Word, Part I
As a marketer, it’s a magical moment when the perfect creative message starts to hatch. Your brainstorming team perks up, your business owner leans in, and the whole room suddenly feels connected, ...
Internal Marketing: 4 Steps to Closing Your Brand’s Missing Link
While a strong company image can set a business apart, organizations of all sizes often overlook the critical link their employees play in building and establishing a brand in the marketplace.
Cox Media and TubeMogul Announce Partnership [Breaking News]
Today, TubeMogul (NASDAQ: TUBE), a leading enterprise software company for video advertising, and Cox Media announced that the companies have entered a bilateral partnership to offer new cross-device ...
Cox Media Partners With TubeMogul For Web Video Ad Sales [Breaking News]
Little by little, the TV ad business is adopting principles from digital media.
Programmatic TV Firm AudienceXpress Inks Data Partnership With Rentrak
Advertisers are starting to get a lot more options to target TV ads with better data.