SpotXchange has hired Randy Cooke to the post of vice president of programmatic TV, marking the video ad platform’s entry into an emerging market segment that aims to bring more Web-style automation..
At a time when many of us are thinking about holiday shopping, few have more cash to spend than Yahoo YHOO +2.52%.
Is the TV industry starting to get serious about embracing programmatic, or more data-driven, automated ad sales, just like the Internet? That’s still an open question. But one of the top media..
(Reuters) - As political experts assess Republican Mitt Romney's failed U.S. presidential bid, an analysis of how his campaign and President Barack Obama's winning team used cable TV to target ads at..
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