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From Twitter's newest features to the latest must-knows of mobile marketing, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:
Mobile devices have transformed how your target customers shop, but have they transformed how your market to those customers? If not, your business could be getting left behind the competition. Learn more in this blog post and the accompanying podcast here.
Speaking of mobile, take a look at this research brief to discover the behavior of mobile shoppers. Pair your findings with insights from the post above to create an optimal mobile marketing strategy for your business.
From engaging customers before they arrive at your storefront, to keeping your brand's name, address and phone number consistent, these car dealerships have figured out a few of the best tips and tricks in the SEO game. Learn more about local business SEO here.
Twitter, like most social media platforms, is continuously improving and upgrading to meet the needs of its users. Twitter recently announced that one of this changes will include allowing users to include media, links and more without using any of their 140 characters per Tweet. Learn more - and check out some of Twitter's additional changes - here.
We've established that having a presence on social media is important for your business. But how do you choose which platforms to create a presence on? Do you need them all? Read more in this article, and make sure you are choosing the optimal platforms and strategies for your brand.
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About the AuthorMore Content by Sara Velordi